This just in Soundcloud, the music streaming and distribution service, is no longer our little secret.  They announced in a recent blog post that they’ve reached the milestone of 1,000,000 users. What makes Soundcloud so special is the decentralized nature of its service offering.  It allows you to host your music for discovery via their site (streaming or download), which includes all the social media tropes that we’ve come to know and expect such as friend list, etc. However what really makes the service shine is the ability to integrate Soundcloud into your existing social graph, by allowing you to embed songs or sets(groups of songs) into Facebook, Myspace, WordPress, Twitter and any other conceivable platform with customizable player options and display parameters.  This decentralized mindset is it’s saving grace and makes it a useful tool for independent musicians and music lovers everywhere, and quite feasibly makes the service future proof.

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